This eBook will provide an understanding of what comprises a trademark, the difference between a strong trademark and a weak one, and the process for choosing a good mark. The questions answered include: What is a generic mark? What is a descriptive mark? What is a suggestive mark? What is a fanciful mark? and What type of trademark is the strongest and given the most protection by the law? Avoid future troubles and increase business value by choosing a great word or name for your product or business that will stand the test of time.